Adobe has announced its acquisition of Allegorithmic, creators of Substance, the industry standard tool for 3D textures and material creation in game and video post-production. By combining the Substance tools with Creative Cloud, Adobe will empower video game creators, VFX artists, designers and marketers to deliver the next generation of experiences.
“We are seeing an increasing appetite from customers to leverage 3D technology across media, entertainment, retail and marketing to design and deliver fully immersive experiences,” says Scott Belsky, chief product officer and executive vice president of Creative Cloud at Adobe. “Creative Cloud is the creativity platform for all and Substance products are a natural complement to existing Creative Cloud apps that are used in the creation of immersive content, including Photoshop, Dimension, After Effects and Project Aero.”
Sébastien Deguy, CEO and founder of Allegorithmic, adds: “Allegorithmic and Adobe share the same passion for bringing inspiring technologies to creators. We are excited to join the team, bring together the strength of Allegorithmic’s industry-leading tools with the Creative Cloud platform and transform the way businesses create powerful, interactive content and experiences.”
Deguy will now take a leadership role in Adobe’s broader 3D and immersive design efforts as vice president of 3D and immersive, reporting to Scott Belsky.
Allegorithmic tools are already offered as a subscription service and Adobe will focus on expanding the availability of Allegorithmic tools via subscription in the future. New offerings that will combine Substance technology and Creative Cloud are due to be announced later this year.