Global leader in immersive virtual experiences The VOID has teamed up with ILMxLAB to bring Walt Disney Animation Studios’ upcoming film Ralph Breaks the Internet to life with Ralph Breaks VR. The original, multi-sensory, immersive experience will launch on November 21st.
Guests will break into the internet in teams of four, alongside Wreck-It Ralph and Vanellope von Schweetz, in order to play the newest and coolest video game ever. The experience will introduce two brand new locations, Dunderdome and Pancake Milkshake Diner, as well as a new antagonist, B.E.V. voiced by writer Pamela Ribon.
“It’s incredible to work on an experience like Ralph Breaks VR that lets you live inside a film you’ve spent years creating,” says Ribon, who is also the co-writer for Ralph Breaks the Internet. “ILMxLAB and The VOID have built a world where Ralph and Vanellope really come alive around you.”
Vicki Dobbs Beck, executive in charge at ILMxLAB, says: “There is nothing more magical than stepping inside a rich animated world – especially one filled with such colour, life, humour and delightful characters. The upcoming launch of this project marks another successful collaboration between ILMxLAB and The VOID, with the incredible opportunity to work alongside the talented teams at Walt Disney Animation Studios. Ralph Breaks VR is an experience that brings a smile to your face.”
“Designing the elements that pull you into the unique world of Ralph and Vanellope has been an incredibly fun process,” adds Curtis Hickman, chief creative officer and co-founder of The VOID. “What we’ve created together with ILMxLAB is an astounding adventure that allows people to experience a unique extension of Wreck-It Ralph’s detailed characters, environments and stories. With this new experience we are able to truly showcase the capabilities of The VOID, allowing guests to once more step beyond reality.”
Ralph Breaks VR will be available at all North American VOID Experience Centers from November 21st. Pre-sale tickets are now available online, for more information head to TheVOID.com. Ralph Breaks the Internet hits theatres on November 21st, 2018.