It’ll come as little surprise to many, but recent findings suggest that good quality 3D images of items on websites can encourage sales. Autodesk’s survey revealed that more than two-thirds of the consumers interviewed say 3D images increased the possibility of them committing to a purchase. In addition to that, 78% said 3D images make them more “comfortable” the product is of high quality.
Robert Kross, senior VP of the Manufacturing Industry Group at Autodesk agrees, “3D is now mandatory table stakes for doing business – it’s expected by consumers embracing 3D images in movies, games and, soon, TVs and computers.”
If you’re interested in learning or improving upon your 3D artistry skills, check out the ‘Teach yourself 3D’ feature in issue 18 of 3D Artist magazine. It’s available from all good supermarkets, newsagents and online here.
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Issue 41 of 3D Artist on sale now!
3D Artist issue 41 is now on sale. Read on to discover what’s in store and how you can pick up a copy…
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